The BFCM Operators Playbook — 1800DTC
[ Black Friday / Cyber Monday · 2026 ]

The BFCM
Operators
Playbook

Thirteen chapters of real operator math for the weekend that makes your quarter. Written with the brands and partners who've seen it. The P&L, the timeline, the send calendar, the dashboards. Less theory. More experience.

Presented by
Free Access

Get the Playbook

Enter your details for instant access to the 2026 BFCM Operators Playbook. Built for founders and operators running the weekend.
▼
▼
Please check the box to continue

*By submitting this form, you consent to (a) the collection of the information you provide; (b) its disclosure to the sponsors and partners who collaborated on this playbook and are featured on this page; and (c) their use of your information for their own business-to-business marketing and sales communications. You can opt out at any time by contacting team@1800dtc.com.
✓

You're in

Here's the playbook! Start reading today and plan your biggest weekend of the year the right way.

{{ playbookBtnLabel }}
[ In collaboration with ]
{{ s.name }} {{ s.alt }}
[ What's Inside ]

Thirteen chapters. One operating system.

Hover or tap any chapter to see what's inside and what insights you can expect to get from the playbook.

{{ ch.n }}
{{ ch.name }}
with {{ ch.sponsorAlt }} {{ ch.sponsorName }}

{{ ch.desc }}

→
[ Brand Contributors ]

About the brand contributors

These operators opened their own playbooks. The objectives, insights, and calls from the brands crushing the weekend and beyond.

Brands and tools portrayed in each chapter are not directly affiliated with one another.

[ The Data ]

Numbers from the weekend

{{ st.value }}
{{ st.label }}
{{ st.source }}
Free Operator Resource · BFCM 2026

Ready to run a tighter BFCM?

Thirteen chapters. Real operator math. Built for the people executing, not theorizing.